Finally, we hear that someone has broken the window(s) with a fruit with the whole world watching. What does it really signify? Who is growing stronger and faster? Or did the window(s) even break or was it completely rattled? What is the global impact of this battle? Well, Microsoft is a company that has $58 billion in sales which is bigger than Apple and Google.
Now the perception of the consumers are changing and the perception is Microsoft is being overtaken, sorry overthrown by companies such as Google, Apple or even Facebook in the battle of tech giants. The number of iphones sold might be 10 times higher than the number of X box sold, may be; Google’s search engine would have been 5 times faster and effective than Bing, may be; but one thing that has to be realized is in terms of pedigree, value, growth and standards, Microsoft has always been right up there. If you look at Google, they are omnipresent on the Internet and Microsoft is omnipresent on the desktops. May be Facebook, is also vying for its share in the technological battle. It is expected to become public soon and has more than 100 million users globally. One thing is certain, we are all watching the tech giants fight for the pie and the only outcome is that the world is becoming more globalized and developed. Everyone is impacted. Today I am using Windows 7, searching for someone’s profile in Google, and in that search landing on Facebook and at the same time charging my ipod. Well, today the world would not have been a better place without these tech companies. May be if you put it the other way round, the tech companies would not have been better if not for us being there always. May be in this race a few companies such as Xerox or IBM fell apart but still doing well.
From the IBM PC and Xerox Star machines to the latest Ipad, technology has been an evolution. In this progress, we are encouraged more to be online and become more tech savvy. Oh, rather we are even limited and forced to become addicted to the gadgets and online world. Sitting back, we might realize that Jobs never wanted to overtake Gates business in the 80’s and 90’s or did not do what Gates did. One important thing was Windows OS was licensed to the PC maker which never happened with Apple. You get a Mac OS with a Macintosh computer or if you wanted Apple software, you had to buy Apple hardware. Now Microsoft by licensing their OS made sure that there are more programmers that write applications for Windows, it became more and more attractive and slowly Mac never found its way. The message is very simple. There is only one Mac – Love it. Cherish it and Live with it but in the case of windows, you get it everywhere with any PC and you instantly fall in love though Apple looks more hot. May be someone here does not want to be the market leader and the objectives are clearly different. May be the battle has just begun and we are entering conclusions or may be the battle will never end. Or we are witnessing a battle between someone who wants to make money and someone who just wants to make the perfect product.Though sometimes, the perfect product fails to give what we need such as say flash content in the case of an Ipad, or we don’t have ‘THE’ product in the other case.
Let the battle begin and in this battle the undisputed winner will be "The Consumer".
Let the battle begin and in this battle the undisputed winner will be "The Consumer".

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